Data protection

INTRODUCTION
We have created this privacy statement to explain to you what information we collect, how we use, store and share data and what choices you have as a visitor, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and the Data Protection Act (DSG). have this website. We have tried to describe complex, technical issues in a simple and understandable way.
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PERSONAL CHOICE
Wherever possible, we try to give you control over the external services and cookies we and/or our partners use.
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CONTENTS

• introduction
• Personal choice
• Table of contents
• Responsible
• Overview
• legal basis
• Safety measures
• Transmission and use of personal data
• Data processing in third countries
• Use of cookies
• commercial and business services
• payment service provider
• Blog and publication media
• Contact functions and forms
• Website provision and web hosting
• Newsletter online marketing
• Social networks
• Third-Party Extensions, Features and Content, and Order Fulfillment
• Deletion of data
• Change and update of the privacy policy
• Rights of data subjects
• definitions of terms

Responsible

MaitriBodh Parivaar International GmbH
8404 Winterthur, Switzerland
Email address: datenschutz@maitribodh.eu

Overview

The table below summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
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Types of processed data

• Basic data (e.g. names, addresses)
• Content data (e.g. text input, photos, videos)
• Contact information (e.g. email, telephone numbers)
• Meta/communication data (e.g. device information, IP addresses)
• Usage data (e.g. websites visited, interest in content, access times)
• Location data (data indicating the location of an end user's terminal)
• Contract data (e.g. subject matter, term, customer type)
• Payment data (e.g. bank details, invoices, payment history)

CATEGORIES OF PERSONS CONCERNED

Business and contractual partners Interested parties Communication partners Customers Users (e.g. website visitors, users of online services)
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PURPOSES OF PROCESSING

• Providing our online services and usability
• visit promotion evaluation
• Office and organizational processes
• Cross-device tracking (cross-device processing of user data for marketing purposes)
• Direct marketing (e.g. by e-mail or by post)
• feedback
• Interest-based and behavioral marketing
• Contact Requests and Communication
• Conversion measurement (measurement of the effectiveness of marketing measures)
• Profiling (creating user profiles)
• remarketing
• Reach measurement (e.g. access statistics, recognition of returning visitors)
• Safety measures
• Tracking (e.g. interest/behaviour profiling, use of cookies)
• Contractual Services and Service
• Management and response to inquiries
• Target group formation (determination of marketing-relevant target groups or other content)

​Legal basis

In the following we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and residence may also apply.

A consent (§ 6 Abs. 1 S. 1 lit. a DSGVO) - The person concerned has consented to the processing of their personal data for one or more specific purposes.

Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. DSGVO) - The processing is necessary for the fulfillment of a contract in which the data subject is a party, or for the implementation of pre-contractual measures which are required at the request of the affected person are met.

Legally binding (Art. 6 Para. 1 S. 1 lit. c. GDPR) - The processing is necessary in order to comply with a legal obligation to which the controller is subject. Protection of legitimate interests (Art. 6 Para. 1 S. 1 lit. d. GDPR) - Processing is necessary to protect the legitimate interests of the data subject or another natural person.

Legitimate interests (Art. 6 Para. 1 S. 1 S. 1 lit. 1 f. GDPR) - Processing is necessary to protect the interests of the person responsible for processing or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, take precedence.

National data protection regulations in Austria: In addition to the data protection regulations of the basic regulation on data protection, national regulations apply to data protection in Austria. This includes in particular the Federal Act on the Protection of People in the Processing of Personal Data (Data Protection Act - DSG). In particular, the Data Protection Act contains special provisions on the right to information, the right to rectification or erasure, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision-making in individual cases.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to rights and freedoms natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to data, input, dissemination, backup and segregation of data and access to them. In addition, we have put in place procedures to ensure the exercise of data subject rights, data deletion and data breach response. In addition, we already take the protection of personal data into account when developing or selecting hardware and software and processes according to the principle of data protection, through technology design and through data protection-friendly standard settings.

Transfer and use of personal data

As part of the processing of personal data, it may happen that the data is transmitted to or passed on to other bodies, companies, legally independent organizational units or persons. Recipients of this data can be, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In this case, we observe the legal provisions and, in particular, conclude appropriate contracts or agreements with the recipients of your data, which serve to protect your data. See also Extensions, Features and Content, and Third-Party Fulfillment.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to another person, entity or company, this only happens within the framework of the legal provisions. Without our express consent or contractually or legally required transmission, we will only transfer the data to third countries with a recognized level of data protection, including US processors certified under the Privacy Shield, or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU -Commission, the existence of certifications or binding internal data protection regulations (Articles 44 to 49 GDPR, information page of the EU Commission) process or have them processed: https://ec.europa.eu/info/law/law-topic/data- protection/international-dimension-data-protection ).

Use of cookies

Cookies are text files containing data from websites or domains visited and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after the user's visit to an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term "cookies" also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as "user IDs").

The following cookie types and functions are distinguished:

Essential (also: essential or necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to save the language selection, the shopping cart, logins or other user inputs or for security reasons).​

Functional cookies: Providing optional features of this website or third-party providers.

Persistent cookies: Persistent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users, which are used to measure reach or for marketing purposes, can also be stored in such a cookie.

External media: Access to external media for the purpose of providing content and functions, e.g. YouTube videos or Google Maps, which results in the use of cookies, mainly from third parties.

Statistics cookies: These cookies help us to quantify and improve the performance of our content and offerings. There is no profiling and personal IP addresses are always anonymised.

Marketing and personalization cookies: These cookies are generally used to measure user reach and when storing a user's interests or behavior (e.g. viewing specific content, using features, etc.) on individual websites in a user profile. Such profiles are used, for example, to show users content that matches their potential interests. This process is also referred to as "tracking", ie following the potential interests of users. If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or as part of the consent process.

About the legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this is the case and you agree to the use of cookies, the legal basis for processing your data is your consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in running our online offer and improving it) or if the use of cookies is necessary to fulfill our contractual obligations.

General information about revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as “opt-out”). An objection to the use of cookies for online marketing purposes can also be raised through a variety of services, especially in the case of tracking, via the US website https://www.aboutads.info/choices/ or the EU website http ://www.youronlinechoices.com/ or generally at http://optout.aboutads.info.

Processing of cookie data on the basis of consent: Before we process or have processed data in the context of the use of cookies, we ask the user for consent, which can be revoked at any time. Before consent has not been given, we may use cookies that are required for the operation of our online offering. They are used on the basis of our interest and the interest of the user in the expected functionality of our online offer.

Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Data Subjects: Users (e.g. website visitors, users of online services). Legal basis: Consent (Section 6 (1) sentence 1 lit. a GDPR), legitimate interests (Section 6 (1) sentence 1 lit. f. GDPR).

commercial and business services

We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships and related measures and within the framework of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries . We process this data to fulfill our contractual obligations, to protect our rights and for the administrative tasks and corporate organization associated with this data. Within the framework of the applicable law, we only pass on the data of the contractual partners to third parties insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service provider or tax authorities involved) is required. We inform the contracting parties which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special markings (e.g. colours) or symbols (e.g. stars or the like) or personally. Insofar as we use third-party providers or platforms to provide our services, the general terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Economic analysis and market research

For economic reasons and in order to be able to recognize market trends and the wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby contractual partners, interested parties, customers, visitors and users of our online offer are grouped together of those affected may fall. The analyzes are carried out for business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, we can take into account the profiles of the registered users and their information, e.g. about the services used. The analyzes serve us alone and are not passed on to the outside, unless they are anonymous analyzes with summarized, ie anonymous values. In addition, we respect the privacy of users and process the data for analysis purposes as pseudonymously as possible and, if possible, anonymously (e.g. as aggregated data).

Store and eCommerce

We process our customers' data in order to enable them to select, purchase, order or book the selected products, goods, events, services and/or related services, as well as their payment and delivery or performance. The required information is marked as such in the context of the order or a comparable purchasing process and includes the information required for delivery, provision and invoicing as well as contact information in order to be able to provide advice and order-specific information.

Processed data types:

Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times) , meta/communication data (e.g. device information, IP addresses).

Affected parties: Interested parties, business and contractual partners, customers.

Processing purposes: contractual services, contact requests and communication, office and organizational processes, management and response to requests, evaluation of visits, marketing based on interests and behavior, profiling (creation of user profiles), security measures.

Legal basis: Fulfillment of the contract and pre-contractual investigations (Art. 6 Para. 1 S. 1 lit. b. GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR), legitimate interests (Art. 6 Paragraph 1 sentence 1 lit. f. GDPR).

Events and Ticketing: We process our customers' data in order to enable them to attend our events and to enable them to pay for them and have them delivered or carried out. To do this, we collect, process and store personal characteristics (contact details as well as ticket type, seat) and preferences (personal wishes).

payment service provider

As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer those affected efficient and secure payment options and use other payment service providers (together "payment service providers") in addition to banks and credit institutions. The data processed by the payment service providers includes inventory data such as name and address, bank data such as account or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient data. The information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card related information, only information with confirmation or negative information about the payment. Under certain circumstances, the payment service provider can transmit the data to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. Please note the general terms and conditions and the data protection information of the payment service provider. The general terms and conditions and the data protection information of the respective payment service provider, which can be accessed on the respective websites or transaction applications, apply to payment transactions. We would like to point out that this is also done for the purpose of further information and assertion of revocation, information and other affected rights.

Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g device information, IP addresses), contact information (e.g. e-mail, telephone numbers).

Affected persons: customers, interested parties.

Processing purposes: contractual services and service. Legal basis: Conducting contractual and pre-contractual investigations (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR)

BLOGS AND PUBLICATION MEDIA

We use blogs or comparable means for online communication and publication (hereinafter "publication medium"). The data of the readers are only processed for the purposes of the publication medium, insofar as this is necessary for the presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this data protection declaration.
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Comments and Posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is done for our security when someone leaves illegal content (insults, prohibited political propaganda, etc.) in comments and posts. In this case, we may be prosecuted for the comment or post itself and are therefore interested in the identity of the author. We also reserve the right to process user information for spam detection purposes based on our legitimate interests. On the same legal basis, we reserve the right to store the IP addresses of users for the duration of surveys and to use cookies to avoid multiple votes. The personal data, contact and website information as well as the content information provided in the context of comments and contributions will be stored by us permanently until the user objects.
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Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entry, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g device information, IP addresses).
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Data Subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: Contractual benefits and services, feedback (e.g. collection of feedback via online form), security measures, administration and answering of inquiries.
Legal basis: Fulfillment of the contract and pre-contractual investigations (Art. 6 Para. 1 Sentence 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 Sentence 1 lit. f. GDPR), consent (Art. 6 Para. 1 Sentence 1 lit. a GDPR), protection of vital interests (Art. 6 Para. 1 Sentence 1 lit. d. GDPR).

Contact functions and forms

When contact is made (e.g. via contact form, quiz, lead form, e-mail, telephone or social media), the data of the requesting person will be processed to the extent that this is necessary to answer the contact request and the desired measures. Contact inquiries within the framework of contractual or pre-contractual relationships are answered in order to fulfill our contractual obligations or to answer (pre-)contractual inquiries and otherwise due to the legitimate interest in answering the enquiries. If necessary, external service providers can also be used for this (see extensions, functions and content).
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Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entry, photos, videos). Affected: communication partner.
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Purposes of processing: contact requests and communication. Legal basis: Conducting contractual and pre-contractual investigations (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Provision of the website and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online services can be accessed. For this purpose, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services. The data processed as part of the provision of the hosting offer can include all information about the users of our online offer that is collected in the context of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, as well as all entries within our online offer or websites.
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E-mail sending and hosting: The web hosting services we use also include sending, receiving and storing e-mails. For this purpose, the addresses of the recipients and senders as well as other information about the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for SPAM detection. Please note that e-mails are usually not sent in encrypted form on the Internet. Emails are typically encrypted in transit, but not on the servers from which they are sent and received (unless some so-called end-to-end encryption method is used). Therefore, we cannot assume any responsibility for the transmission path of e-mails between the sender and receipt on our server.
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Collection of access data and log files: We (or our web hosting provider) collect data (so-called server log files) every time the server is accessed. The server log files can contain the address and name of the websites and files accessed, date and time of access, amounts of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and usually IP addresses and the requesting provider included. The server log files can be used for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure server utilization and stability.
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Types of data processed: content data (e.g. text entry, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
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Data Subjects: Users (e.g. website visitors, users of online services).

Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 lit. f. GDPR)

HOSTING AND WEB SERVICE PROVIDERS

We use external service providers to help us operate our website. These have been carefully selected and commissioned by us, are bound by our instructions and are checked regularly. This cooperation is based on agreements with data processors in accordance with Article 28 GDPR. These external service providers who provide us with technical support (e.g. web hosts, programmers) usually have at least the possibility of accessing personal data. Such access is not intended. However, we cannot rule out that in individual cases certain personal data will be passed on to these providers as part of their work. From a data protection point of view, these are so-called recipients (Article 4 Paragraph 9 GDPR) of personal data.

Newsletter

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as "newsletters") only with the consent of the recipient or legal permission. If the contents of the newsletter are expressly described during registration, they are decisive for the user's consent. In addition, our newsletters contain information about our services and us. To subscribe to our newsletter, all you have to do is enter your e-mail address. However, we may ask you to provide a name for the purposes of addressing you personally in the newsletter or further information if this is necessary for the purposes of the newsletter.
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Deletion and restriction of processing: We have the right to store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to demonstrate prior consent. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the earlier existence of consent is confirmed at the same time. In the case of obligations to permanently comply with contradictions, we reserve the right to store the e-mail address in a blacklist exclusively for this purpose. The registration process is recorded on the basis of our legitimate interests to prove that it has been properly carried out. If we engage a service provider to send emails, this is done on the basis of our legitimate interest in an efficient and secure delivery system.
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Notes on legal bases: The newsletter is sent on the basis of the recipient's consent or, if no consent is required, on the basis of our legitimate interests in direct marketing, if and to the extent permitted by law, e.g. in the case of existing customer advertising. If we engage a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to demonstrate that it has been carried out in accordance with the law.
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Contents: Information about us, our services, promotions and offers. The evaluation of the newsletter and the performance measurement are carried out with the express consent of the user on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves both our business interests and the expectations of the user. Unfortunately, a separate revocation of the performance measurement is not possible. In this case, the entire newsletter subscription must be canceled or objected to.
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Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).

Affected: communication partner.

Processing purposes: direct marketing (e.g. by e-mail or post).

Legal basis: Consent (Section 6 (1) sentence 1 lit. a GDPR), legitimate interests (Section 6 (1) sentence 1 lit. f. GDPR).

Opposition (opt-out): You can revoke the receipt of our newsletter at any time, ie revoke your consent or object to further receipt. You can use one of the above contact options, preferably by email.
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ZOHO CRM

We use the services of ZOHO crop. for the administration of customer data and for sending e-mails. ZOHO is a service with which, among other things, customer data can be managed and the sending of e-mails can be organized and analyzed. If you enter data as part of a booking or for the purpose of subscribing to the newsletter (e.g. e-mail address), this will be stored on the servers of ZOHO corp. ZOHO corp. processes and stores data in accordance with the provisions of the GDPR.

Subscribe to newsletter: If you register for our newsletter on our website, the data you enter will be saved.

Deletion of your data: You can revoke your consent to receive our newsletter at any time by formulating your express request via e-mail.

ONLINE MARKETING

We process personal data for online marketing purposes, which may include, but not limited to, the marketing of advertising space or the presentation of advertising and other content (collectively, “Content”) based on users' potential interests and measuring their effectiveness. For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar processes are used with which the user information relevant for the presentation of the aforementioned content is stored. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information about usage times. If the user has consented to the collection of their location data, these can also be processed. The IP addresses of the users are also saved. However, we use available IP masking methods (e.g. pseudonymization by shortening the IP address) to protect users.

As a rule, no user data (e.g. e-mail addresses or names) are stored in the online marketing process, but rather pseudonyms. This means that neither we nor the providers of online marketing methods know the actual identity of the users, only the information stored in their profiles. The information in the profiles is usually stored in the cookies or with similar procedures. These cookies can later be used, usually on other websites that use the same online marketing process, they are read and analyzed for content presentation, supplemented with additional data and stored on the server of the online marketing process provider.

As an exception, pure data can also be assigned to the profiles. This is the case, for example, when the users are members of a social network whose online marketing processes we use and the network combines the users' profiles in the above data. We ask you to note that users can make additional agreements with the providers, e.g. by agreeing to this when registering. We only get access to aggregated information about the performance of our ads. As part of so-called conversion measurements, however, we can check which of our online marketing processes have led to a so-called conversion, ie to a contract with us, for example. The conversion measurement serves exclusively to analyze the success of our marketing measures.

About legal bases: When we ask users for their consent to use third-party services, the legal basis for data processing is consent. Otherwise, the user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Facebook pixels:

With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to show the Facebook ads that we place on Facebook only to those users on Facebook and within the services of the partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com /audiencenetwork/) who have also shown interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that are visible from the websites visited) that we transmit to Facebook (so-called "custom audience"). We also use Facebook pixels to ensure that our Facebook ads are relevant to users' potential interests and not distracting. With the help of Facebook pixels, we can also track the effectiveness of Facebook advertising for statistical and market research purposes by seeing whether users were directed to our website after clicking on a Facebook advertisement (so-called "conversion measurement").

Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user's device).

Affected people: Users (e.g. website visitors, users of online services), interested parties.

processing purposes: Tracking (e.g. interest/behaviour profiling, use of cookies), remarketing, visit action evaluation, interest and behavior-based marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), range measurement (e.g. access statistics, recognition of returning visitors) , targeting (determining marketing-relevant target groups or other content outputs), cross-device tracking (cross-device processing of user data for marketing purposes).

Safety measures: IP masking (pseudonymization of the IP address).

legal basis: Consent (Section 6 (1) sentence 1 lit. a GDPR), legitimate interests (Section 6 (1) sentence 1 lit. f. GDPR).

right of objection (opt out):
We refer to the data protection references of the respective providers and the objection options given to the providers (so-called "opt-out"). If no explicit opt-out option has been provided, it is possible to disable cookies in your browser settings. However, this can limit the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in the summary for the respective areas:
a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Nationwide: http://optout.aboutads.info.

Services and service providers in action:

Google Analytics: online marketing and analytics; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy;
Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI;
Opt-out: http://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying ads: https://adssettings.google.com/authenticated.

Facebook pixels: Online marketing and analytics with integrated, external image file ("pixels"); Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC

Social networks

We maintain online presences in social networks in order to communicate with the users active there or to offer information about us there. We would like to point out that the processing of user data can also take place outside the territory of the European Union. This can entail risks for users, for example because it can make it more difficult to enforce user rights.

We would like to point out that US providers who are certified according to the Privacy Shield or offer comparable guarantees for a secure level of data protection are obliged to comply with the data protection standards of the EU. In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the resulting interests of the users. The usage profiles can also be used, for example, to place advertising inside and outside the networks that presumably corresponds to the interests of the user. For this purpose, cookies are usually stored on the user's computer, on which the usage behavior and interests of the user are stored.

In addition, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). For a detailed description of the respective forms of processing and the possibility of objection (opt-out), we refer to the data protection declarations and information of the operators of the respective networks. In the case of requests for information and the assertion of the rights of the persons concerned, we would like to point out that these can most effectively be asserted with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, you can contact us.

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entry, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g device information, IP addresses).

Data Subjects: Users (e.g. website visitors, users of online services).

Processing purposes: contact requests and communication, tracking (e.g. interest/behaviour profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).

Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 lit. f. GDPR).

Services and service providers in action:

Instagram: Social network; Service Provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: http://instagram.com/about/legal/privacy.
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Facebook: social networks; Service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC; Opt-out: settings for advertising: https://www.facebook.com/legal/terms/information; Additional information on data protection: Agreement on the joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/information, data protection information for Facebook pages: https://www.facebook.com/settings ?tab=ads.
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LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out; Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

YouTube: Social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Privacy Policy: https://policies.google.com/privacy; Privacy Shield: https://www.privacy-shield.gov/participant?id=a2zt000000001L5AAI; Opt-out: https://adssettings.google.com/authenticated.

Xing: Social network; Service provider: XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany; Website: https://www.xing.de; Data protection declaration: https://privacy.xing.com/de/datenschutzerklaerung.

ENHANCEMENTS, FEATURES AND CONTENT, AND FULFILLMENT WITH THIRD PARTIES

We include functional and content elements in our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or social media buttons as well as posts (hereinafter referred to as "content"). In addition, personal data (as well as IP address, form entries, interactions, etc.) can be transmitted to third-party providers, such as web software for customer relationship management, for order fulfillment. However, this does not imply that these third parties have insight into or access to this content.

The integration always assumes that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers use the IP address only for the distribution of the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor numbers on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and can contain, among other things, technical information about the browser and operating system, websites to be accessed, visiting times and other information about the use of our online services as well as links to such information from other sources.

About legal bases: When we ask users for their consent to use third-party services, the legal basis for data processing is consent. Otherwise, the user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), certain user inputs and interactions (e.g. form data).

Data Subjects: Users (e.g. website visitors, users of online services).

Processing purposes: Provision of our online offer and user-friendliness, contractual services and service.

Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 lit. f. GDPR).

Services and service providers in action:

Google Fonts: We integrate the fonts ("Google Fonts") from the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible license restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site:

Use of customer relationship management software (“CRM”): Interactions with this website, eg submission of forms, may be forwarded to third-party customer relationship management software. We will update this section or inform you separately before this happens which provider and which of your personal data we transfer, store and process. In any case, we attach great importance to compliance with data protection and ensure that third-party providers comply with the requirements of the GDPR or the Privacy Shield, or have this contractually guaranteed to us.

deletion of data

The data processed by us will be deleted in accordance with the statutory provisions as soon as your consent to processing is revoked or other authorizations no longer exist (e.g. if the purpose of processing this data no longer applies or it is not required for the purpose). If the data is not deleted because it is required for other and legally permissible purposes, its processing is limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend against legal claims or to protect the rights of another natural or legal person. Further information on the deletion of personal data can also be provided within the scope of the individual data protection notices in this data protection declaration.

Change and update of the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes we have made in data processing make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual communication.

Rights of the persons affected

You are entitled to various rights under the GDPR, in particular Articles 15 to 18 and 21 of the GDPR:

Right of objection: You have the right, for reasons that arise from your particular situation, to the processing of your personal data at any time on the basis of Article 6 Paragraph 6 Item e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct advertising, you have the right at any time to object to the processing of the personal data concerning you for the purpose of advertising; this also applies to profiling insofar as it is related to such direct advertising.

Right of withdrawal for consent: You have the right to withdraw your consent at any time.

Right of access: You have the right to request confirmation of the processing of the data in question and to request access to this data, as well as further information and copies of the data, in accordance with the legal provisions.

Right to rectification: You have the right, in accordance with the law, to request the completion of data concerning you or the correction of incorrect data concerning you.

Right to deletion and restriction of processing: You have the right to demand the immediate deletion of the data concerning you in accordance with the statutory provisions or, alternatively, to demand a restriction of the data processing in accordance with the statutory provisions.

Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request its transmission to another person responsible.

Complaint to the supervisory authority: According to the legal provisions, you also have the right to complain to a supervisory authority, in particular in the Member State in which you have your habitual residence, your place of work or the place where the alleged infringement was committed, if You believe that the processing of your personal data violates the GDPR.

definitions of terms

In this section you will find an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and especially in Art. 4 GDPR. The legal provisions are binding. The following explanations, on the other hand, should primarily help you to understand them. The terms are sorted alphabetically.

Visit promotion evaluation:

"Conversion tracking" refers to a process that can be used to determine the effectiveness of marketing measures. Usually, a cookie is stored on the user's device within the websites where the marketing measures take place and then called up again on the target website. For example, we can track whether the ads we place on other websites have been successful.

Cross device tracking:

Cross-device tracking is a form of tracking in which information about user behavior and interests is recorded in so-called profiles across all devices by assigning users an online identifier. This means that user information can usually be analyzed for marketing purposes, regardless of the browser or device used (e.g. mobile phone or desktop computer). With most providers, online identification is not linked to simple data such as names, postal addresses or e-mail addresses.

IP masking:

"IP masking" is a process in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing.

Interest and behavioral marketing:

Interest and/or behavioral marketing is the term used when defining as precisely as possible potential interests of users in advertising and other content. This is done on the basis of information about your previous behavior (e.g. visiting certain websites and staying on them, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.

Conversion measurement:

Conversion measurement is a method that can be used to determine the effectiveness of marketing measures. Usually, a cookie is stored on the user's device within the websites where the marketing measures take place and then called up again on the target website. For example, we can track whether the ads we place on other websites have been successful.

Personal data:

"Personal data" is any information about an identified or identifiable natural person (hereinafter "data subject"); An identifiable natural person is any person who, directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more specific characteristics, expresses the physical, physiological , genetic, psychological, economic, cultural or social identity of that natural person.

Profiling:

"Profiling" means any automated processing of personal data consisting of the use of such personal data to analyse, evaluate or predict certain personal aspects of an individual (including, depending on the type of profiling, information about age, gender, location and movement data , interaction with websites and their content, shopping behavior, social interactions with other people). e.g. interests in certain content or products, click behavior on a website or location.) Cookies and web beacons are often used for profiling purposes.

Range measurement:

Reach measurement (also called web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of the range analysis, website owners can, for example, see when visitors visit their website and what content they are interested in. For example, they can better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for range analysis in order to recognize returning visitors and thus obtain more precise analyzes of the use of an online offer.

Remarketing:

"Remarketing" or "retargeting" is the term used for advertising purposes, for example, to indicate which products a user is interested in on a website, to remind the user of these products on other websites, for example in advertising.

Tracking:

"Tracking" is the term when user behavior can be tracked across multiple online offerings. Behavioral and interest information is usually stored in cookies or on the servers of the tracking technology providers with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.

Responsible person:

A "responsible person" is a natural or legal person, public authority, agency or other body that alone or jointly with others decides on the purposes and means of the processing of personal data.

Processing:

"Processing" means any operation carried out with or without the help of automated procedures, or such a series of operations, in relation to personal data. The term is broad and includes practically every handling of data, be it collection, analysis, storage, transmission or deletion.

Target group formation:

Targeting (or "Custom Audiences") is the term used when targeting audiences for promotional purposes, such as serving ads. For example, it can be concluded from a user's interest in certain products or topics on the Internet that this user is interested in advertising for similar products or in the online shop in which he viewed the products. Similar Audiences” (or Similar Audiences) is that content that is deemed appropriate to be displayed to users whose profiles or interests match those for whom the profiles were created. Cookies and web beacons are generally used to create custom audiences and similar audiences.